Simply good ingredients
The best potatoes come from farmers you have known for a long time. The same applies to us and we have been working hand in hand with the farmers around our plants for more than 50 years in some cases. Our partnership begins with the joint selection of the most suitable areas of land and continues through the selection of planting material to the harvest.
It is important to us to promote environmentally friendly cultivation. Because we know: Only healthy soil provides high-quality raw materials in the long term and therefore great snack products. That's why we promote regenerative agriculture and launched a potato cultivation project in 2023.
By the way: the entire area of our potato fields is distributed around our plants in Germany and Poland. This ensures short transportation routes, saves resources and strengthens the regions.
The flour for our baked and pretzel snacks is made from premium wheat and only milled in milling facilities that are fully approved by us. Some mills are also ISO and BRC certified. Here, too, the goods do not come from far away: we source all our wheat from the area around our production sites.
Sustainable and to the highest standards: our nuts must comply with these fundamental requirements before entering our packets. Once again, it pays off here that we believe in investing in long-term partnerships with our suppliers and farmers in the growing regions around the world. Our peanuts, for example, come primarily from farmers in the USA, South Africa and India, and in many cases we buy the nuts directly from them.
When it comes to deep frying and baking your favorite snacks, we use premium quality rapeseed oil and sunflower oil or a blend of both oils. These valuable plant-based oils contain a high percentage of unsaturated fatty acids. They make your chips especially crispy. Moreover, we pay particular attention to the origin and flavor of all the oils that we use to produce our snacks.
TRANSPARENT FOOD
Transparency is important to us. That's why we decided to label all of our brands with the Nutri-Score. Since the end of 2022, around 90 percent of our brands in Germany and Austria have shown the Nutri-Score on the front of the packaging.
We would like to give you the opportunity to get an overview of the nutritional quality of the various products directly when shopping in front of the snack shelf.
Of course, the nutritional information and ingredient lists on the packaging also help.
The Nutri-Score works by ranking all ingredients of a product using a point score system, depending on how well they support a balanced diet. This results in a score on a scale ranging from a dark green A = the best result to a red E = the least good result. This score, in the form of a traffic light, is designed to make it easier to compare the nutritional profile of various products within a given category: in other words, to compare yogurts with yogurts, ready-made pizzas with ready-made pizzas and, naturally, snacks with other snacks.
The Nutri-Score is regularly evaluated by an international scientific committee. In 2022, some changes to the calculation method (algorithms) of the Nutri-Score were decided, and companies that use the Nutri-Score have until the end of 2025 to implement them. The changes take into account the latest scientific findings and nutritional recommendations. The levels of sugar, salt and small amounts of fiber are now assessed more strictly. There is also a new calculation basis for foods from the fats, oils and nuts categories.
This change in the calculation algorithms may mean that the individual scores of Lorenz products will also change. However, this does not change our conviction and attitude towards the Nutri-Score.
Snacking responsibly is sometimes a matter of moderation. At Lorenz, we want you to enjoy our snacks! That's why you'll find the exact nutritional information for each snack on our packaging and on our website. You can see at a glance what percentage of fat, saturated fatty acids, carbohydrates, sugar, fiber, protein and salt each product contains.
But we know that our initiative is also needed - to develop more products in future that combine the pleasure of snacking with a balanced diet.
One third of all food ends up in the trash
Worldwide, one third of all food is thrown away. In Germany that equates to around 18 million tonnes a year (Source: WWF Study “Das große Wegschmeißen”). This is a huge problem for various different reasons. A social problem because there are still people all around the world suffering from hunger. An ecological problem due to the resulting greenhouse gas emissions. And an economic problem caused by the huge costs of production and disposal. But where exactly is the food being wasted? It happens all along the value chain. But in Europe, the fact is that at 53 percent, it is households that are by far the worst culprits.
Almost half of all Germans confuse best-before dates with use-by dates
Every day, consumers in Germany dispose of thousands of tonnes of products that have gone past their best-before dates. And yet many of these foods are still perfectly fine for consumption. It is only the use-by date that represents the last day on which a product should be consumed. In Germany and Austria, we are therefore supporting the campaign “Oft länger gut” (“Often good for longer”) from the company “Too Good to Go”.
What’s more, we are working on ensuring that you will soon find the appropriate information on the packaging of all suitable products. After all, the Lorenz brands are often good for longer!
Use your common sense to judge whether you can still enjoy the product using the test: Look – Smell – Taste.
Many of our products are vegetarian. Through more transparency and better labeling, we intend to raise awareness of this fact even more in the future.
Vegan with potato chips etc.
Some of our products are also already vegan. We make sure that not only the main ingredients, but also all the spice components are of vegan origin. Through an adapted selection of flavors and spices, we will continue to incorporate vegan alternatives into our range - and clearly label them for you.
Do you have a food allergy? Nowadays, we can identify all relevant allergens and avoid them where possible. If that can’t be done due to the production process, we put all allergy information in a prominent place. You can find all the important information on the packaging or here on the product pages.
If you want to know more or you have a specific question, our colleagues in customer service will be happy to help!
Top quality doesn’t just happen. We work tirelessly to improve it further. To ensure that you can really enjoy our products, we focus on the highest standards and comply with strict regulations. Our entire production process is subject to regular quality controls carried out by external institutes. But naturally we also monitor our products ourselves on a regular basis in our own laboratories.
We produce a quality that has an official seal of approval: Our plants are certified according to food standards IFS Food and BRC Global Standard Food Safety. And the Lorenz Group is certified according to ISO 9001:2015.