It all began about 130 years ago. Hermann Bahlsen founded the Hannoversche Cakesfabrik with 10 employees, thus he also laid the foundation for our present family business Lorenz.
Along with sweet biscuits, savoury snacks are soon added to the product range.
1935 saw the arrival of a true snack legend: our “Salzletten”! The name may have changed but one thing is still the same: even as Saltletts, they are a key ingredient of any party.
Europe gets its first automated chips production line! The demand for potato chips had risen sharply due to the many American soldiers stationed here. The German mechanical engineer Heinz Flessner founded Flessner KG in Neu-Isenburg. The company supplied the US Army with the first potato chips ever produced in Germany.
With ErdnußLocken (Curly) we introduced the very first peanut flips to the German market. In France, these tasty flips had been available since 1960 under the name “Curly”.
And our range continued to grow! We expanded it to include nuts …
Hermann Bahlsen Keksfabrik KG merged with Flessner KG and carried on selling the Flessner products under its own name.
We opened what was in its day Europe’s most state-of-the-art chips factory in the Bavarian town of Neunburg vorm Wald. Today, 450 of our colleagues work at our Bavarian plant.
What makes us happy: In 2018 our plant celebrated its 50th anniversary!
Demand for chips grew and grew. We opened another plant in the Lower Saxony town of Hankensbüttel. So that means we will soon have another anniversary to celebrate …
At the site, 400 of our colleagues work in the plant & logistics.
Flessner AG and Bahlsen became one company.
Our new plant in Kreba, Saxony, starts production. The chips production soon becomes our nut specialist (1996). In the meantime, 175 of our colleagues work here.
Where there is Crunchips, there is party! From now on, Crunchips always have to be a part of any party.
Can crunchiness be sinful? No! So making things doubly crunchy with NicNac's meant more than double the fun!
From hereon, we go our own way with our salty snacks. The Bahlsen company splits into two independent companies. And from then on we are called Lorenz Snack-World.
The love for our snacks remains, as does our commitment to making life a little more joyful with our brands.
Salzletten became Saltletts! But there was more to it than a mere name change. With Saltletts Sticks Sesame and the latest addition from 2020, Saltletts Pausen Crackers, the Saltletts family has grown apace.
We present our new logo. The focus is on the lettering - symbolizing a personal signature.
In Poland, we open our new, modern production plant in Stanowice.
…we also introduced our Naturals completely without preservatives, colorings and artificial flavors. Gluten-free, they are unadulteratedly good. And you can taste that too!
Our plant in Neunburg celebrated its 50th anniversary. It also marked 50 years of working with our contract farmers in the region!
At 72 and after 45 years of running the company, Lorenz Bahlsen handed over the reins to his son Moritz, putting the company in the hands of the fourth generation of the family.
The time is here. Lorenz becomes new! With our new logo, we are also making a commitment to finding genuine answers to the questions of our time. We want to get a little bit better every single day – in terms of both the social and ecological impact of our activities and the nutritional values of our products.