Our history

Lorenz company history
EVERY BIG STORY HAS A SMALL BEGINNING

Our story begins with a family. A family that makes tasty snacks.

Lorenz company history: 1889 – Hermann Bahlsen founded the Hannoversche Cakes Fabrik
Lorenz company history: 1889 – Hermann Bahlsen founded the Hannoversche Cakes Fabrik
Lorenz company history: 1889 – Hermann Bahlsen founded the Hannoversche Cakes Fabrik
1889

It all began about 130 years ago. Hermann Bahlsen founded the Hannoversche Cakes Fabrik with 10 employees and, thus, our family business that is still going strong to this day.

Along with sweet biscuits, savory snacks were soon added to the product range.

Lorenz company history: 1935 – Salzletten are born
Lorenz company history: 1935 – Salzletten are born
Lorenz company history: 1935 – Salzletten are born
1935

1935 saw the arrival of a true snack legend: our “Salzletten”! The name may have changed but one thing is still the same: even as Saltletts, they are a key ingredient of any party.

Lorenz company history: 1951 – Flessner KG produces the first potato chips in Germany
Lorenz company history: 1951 – Flessner KG produces the first potato chips in Germany
Lorenz company history: 1951 – Flessner KG produces the first potato chips in Germany
1951

Europe gets its first automated chips production line! The demand for potato chips had risen sharply due to the many American soldiers stationed here. The German mechanical engineer Heinz Flessner founded Flessner KG in Neu-Isenburg. The company supplied the US Army with the first potato chips ever produced in Germany.

Lorenz company history: 1963 – ErdnußLocken are Germany’s first peanut flips
Lorenz company history: 1963 – ErdnußLocken are Germany’s first peanut flips
Lorenz company history: 1963 – ErdnußLocken are Germany’s first peanut flips
1963

With ErdnußLocken (Curly) we introduced the very first peanut flips to the German market. In France, these tasty flips had been available since 1960 under the name “Curly”.

And our range continued to grow! We expanded it to include nuts …

Lorenz company history: 1964 – Hermann Bahlsen Keksfabrik KG merges with Flessner KG
Lorenz company history: 1964 – Hermann Bahlsen Keksfabrik KG merges with Flessner KG
Lorenz company history: 1964 – Hermann Bahlsen Keksfabrik KG merges with Flessner KG
1964

Hermann Bahlsen Keksfabrik KG merged with Flessner KG and carried on selling the Flessner products under its own name.

Lorenz company history: 1968 – state-of-the-art chips production in the Bavarian town of Neunburg
Lorenz company history: 1968 – state-of-the-art chips production in the Bavarian town of Neunburg
Lorenz company history: 1968 – state-of-the-art chips production in the Bavarian town of Neunburg
1968

We opened what was in its day Europe’s most state-of-the-art chips factory in the Bavarian town of Neunburg vorm Wald. Today, 450 of our colleagues work at our Bavarian plant.

What makes us happy: In 2018 our plant celebrated its 50th anniversary!

Lorenz company history: 1972 – new plant in Hankensbüttel
Lorenz company history: 1972 – new plant in Hankensbüttel
Lorenz company history: 1972 – new plant in Hankensbüttel
1972

Demand for chips grew and grew. We opened another plant in the Lower Saxony town of Hankensbüttel. So that means we will soon have another anniversary to celebrate …

At the site, 400 of our colleagues work in the plant & logistics.

Lorenz company history: 1985 – Flessner AG and Bahlsen become one company
Lorenz company history: 1985 – Flessner AG and Bahlsen become one company
Lorenz company history: 1985 – Flessner AG and Bahlsen become one company
1985

Flessner AG and Bahlsen became one company.

Lorenz company history: 1991 – our plant in Kreba, Saxony
Lorenz company history: 1991 – our plant in Kreba, Saxony
Lorenz company history: 1991 – our plant in Kreba, Saxony
1991

Our new plant in Kreba, Saxony, starts production. The chips production soon becomes our nut specialist (1996). In the meantime, 175 of our colleagues work here.

Lorenz company history: 1992 – Crunchips
Lorenz company history: 1992 – Crunchips
Lorenz company history: 1992 – Crunchips
1992

Where there is Crunchips, there is party! From now on, Crunchips always have to be a part of any party.

Lorenz company history: 1993 – doubly crunchy with Crunchips and NicNac‘s
Lorenz company history: 1993 – doubly crunchy with Crunchips and NicNac‘s
Lorenz company history: 1993 – doubly crunchy with Crunchips and NicNac‘s
1993

Can crunchiness be sinful? No! So making things doubly crunchy with NicNac's meant more than double the fun!

Lorenz company history. Lorenz goes its own way
Lorenz company history. Lorenz goes its own way
Lorenz company history. Lorenz goes its own way
1999

From hereon, we go our own way with our salty snacks. The Bahlsen company splits into two independent companies. And from then on we are called Lorenz Snack-World.

The love for our snacks remains, as does our commitment to making life a little more joyful with our brands.

Lorenz company history: In 2003, Salzletten are renamed Saltletts
Lorenz company history: In 2003, Salzletten are renamed Saltletts
Lorenz company history: In 2003, Salzletten are renamed Saltletts
2003

Salzletten became Saltletts! But there was more to it than a mere name change. With Saltletts Sticks Sesame and the latest addition from 2020, Saltletts Pausen Crackers, the Saltletts family has grown apace.

Lorenz company history: Our new logo at that time
Lorenz company history: Our new logo at that time
Lorenz company history: Our new logo at that time
2006

We present our new logo. The focus is on the lettering - symbolizing a personal signature.

In Poland, we open our new, modern production plant in Stanowice.

And Russia is now snacking along too, as we establish a new marketing and sales company in St. Petersburg.

Lorenz company history: 2006 – Naturals with no preservatives
Lorenz company history: 2006 – Naturals with no preservatives
Lorenz company history: 2006 – Naturals with no preservatives
And naturally, in 2006 ...

…we also introduced our Naturals completely without preservatives, colorings and artificial flavors. Gluten-free, they are unadulteratedly good. And you can taste that too!

Lorenz company history: 2018 – 50 years of the Neunburg plant
Lorenz company history: 2018 – 50 years of the Neunburg plant
Lorenz company history: 2018 – 50 years of the Neunburg plant
2018

Our plant in Neunburg celebrated its 50th anniversary. It also marked 50 years of working with our contract farmers in the region!

Lorenz company history: 2019 – the fourth generation
Lorenz company history: 2019 – the fourth generation
Lorenz company history: 2019 – the fourth generation
2019

At 72 and after 45 years of running the company, Lorenz Bahlsen handed over the reins to his son Moritz, putting the company in the hands of the fourth generation of the family.

Lorenz company history: 2021 – the new Lorenz logo
Lorenz company history: 2021 – the new Lorenz logo
Lorenz company history: 2021 – the new Lorenz logo
2021

The time is here. Lorenz becomes new! With our new logo, we are also making a commitment to finding genuine answers to the questions of our time. We want to get a little bit better every single day – in terms of both the social and ecological impact of our activities and the nutritional values of our products.