Simply good ingredients
You get the best potatoes from farmers you have known for a long time. That is also the case for us: we have been working hand in hand with farmers around our processing plants for over 50 years in some cases. This collaborative partnership starts with jointly selecting the most suitable soil areas and continues through seed potato selection all the way to the harvest.
We know that only healthy soils deliver high-quality raw materials over the long term, and thus great snack products. That is why we promote regenerative agriculture and launched a project in potato farming in 2023. For more information, please see the "Regenerative Agriculture" chapter in our Progress Report.
The flour for our baked and pretzel snacks is made from carefully selected wheat and processed exclusively in mills that we audit ourselves under strict quality standards. In addition, many of our partner mills are certified according to internationally recognized Global Food Safety Initiative (GFSI) standards.
Reliable quality and direct partnerships: How we secure standards for our nuts before they hit the bag: We place great value on long-term relationships with our suppliers in growing regions. Our peanuts come from farmers in India, South Africa, Argentina, and the US, from whom we purchase directly in some cases and further process in our own local facilities. Through initiatives such as the Sustainable Nut Initiative (SNI), we work together to continuously improve local growing conditions.
We use high-quality canola oil and sunflower oil - or a blend of both - to fry and bake your favorite snacks. These valuable plant-based oils contain a high proportion of unsaturated fatty acids and give your chips their extra crunch. For all the oils we use in our snack production, we pay special attention to origin and flavor.
We develop products that suit a variety of diets and lifestyles. For this reason, we provide information about special product features directly on the packaging. To do so, we have created our own icons to label options in our lineup - such as vegan, vegetarian, or gluten-free. We have already added icons to 92 percent of our brands to highlight these special product characteristics and make orientation easier for consumers.
According to data from the Federal Statistical Office, around 11 million metric tons of food waste are generated each year in Germany. This is a major problem for several reasons: environmentally, because cultivation and transport consume unnecessary resources and generate greenhouse gases; economically, because high production costs are involved. Food loss occurs along the entire supply chain - however, private households account for more than half of it.
Consumers in Germany dispose of thousands of tons of products every day that have passed their best before date. Yet, these products could often still be consumed safely even after reaching that date. Only the use-by date indicates the final day of shelf life. That is why we support the "Often Good Longer" campaign by Too Good To Go in Germany and Austria. On a large number of our product packages, we print the campaign logo with the note "Often Good for Longer" right next to the best before date. Use your senses to judge whether you can still enjoy it - take the test: Look, Smell, Taste.
Almost all of our products are vegetarian. With the help of our packaging icons, we provide clear labeling so you can find your favorite snacks even faster.
Vegan Options with Potato Chips & More
Several of our products are also vegan. We make sure that not only the main ingredients but also all seasoning components are of vegan origin. You can easily spot which snacks fit the bill by looking for the vegan icon directly on the package.
Do you have a food allergy? Nowadays, we can identify all relevant allergens and avoid them where possible. If that can’t be done due to the production process, we put all allergy information in a prominent place. You can find all the important information on the packaging or here on the product pages.
If you want to know more or you have a specific question, our colleagues in customer service will be happy to help!
Top quality is the result of clear processes and continuous monitoring. To ensure our products meet our high quality and safety standards, our entire manufacturing process is subject to strict requirements. In addition to daily testing in our own laboratories, our production is regularly audited by independent external testing institutes.
Our Certifications:
Food Safety:
Our production plants are certified according to the international food standards IFS Food and BRCGS Global Standard Food Safety.
Quality Management:
The Lorenz Group's quality management system is certified according to ISO 9001:2015.